International partnerships · German-speaking market

Reach a German-speaking Muslim audience through real storytelling.

Gohars Reise is Holger Diederichsen’s personal life, learning and faith journey as a German Muslim — connecting everyday Islam, learning and intercultural life. Egypt and the wider Arab world are part of the project context, but are not currently being marketed as an active partnership content pillar.

Discuss a partnership View TikTok

A learner and storyteller — not a religious authority.

The channel is built around lived experience rather than generic advertising or preaching. Holger shares his own journey into Islam, Muslim everyday life and intercultural experiences with a German-speaking audience. This gives international partners a culturally specific route into the German/DACH market.

A partnership must fit a story that would still belong on Gohars Reise without the sponsorship.

Current audience & proof

222,503Instagram views in 30 days

96.8%of views from non-followers

+2,181net followers in those 30 days

Instagram channel snapshot: 30-day measurement recorded on 2 Oct 2026. Platform audiences and different measurement periods are kept separate.

“I only wanted to understand”

78,404 views · 63,231 viewers · 95.6% of views from non-followers · 9,570 interactions · 886 saves · 762 new followers. Measured on 5 Oct 2026. New followers divided by viewers: approximately 1.21%.

Further examples: “When did I stop being German?”: 187,786 views (2 Oct 2026). “Bismillah in everyday life”: 18,387 Instagram views and 232 new followers (5 Oct 2026). These are documented editorial examples, not guaranteed campaign results.

Instagram viewer profile, 28-day snapshot on 2 Oct: Germany 68.2%, Austria 4.2%, Switzerland 2.9%; 64.3% aged 35 or older; 50% female, 47% male, 3% other. TikTok: 15,357 followers (15 Sep); YouTube: 54 subscribers (2 Oct). Each channel figure is separately dated.

Media kit v8 (German)

What the content looks like

Faith & everyday life

Personal stories about becoming and living as a German Muslim, told from experience rather than from the position of a scholar.

Learning & reflection

Questions, discoveries and development are part of the narrative. Relevant learning tools can fit when they genuinely support that journey.

Culture & connection

Germany and intercultural everyday life are current parts of the storytelling. Egypt and travel remain future partnership areas and will only be activated when sufficient original content and concrete travel plans exist.

See original German content All channels

Partnership model

For international brands, partnerships can be developed across Instagram, TikTok and YouTube for the German-speaking market, only after Holger has tested the product or service and confirmed an authentic editorial fit.

Paid social pilot

One agreed Instagram Reel or TikTok integration built around a genuine personal or everyday story — not a generic ad read.

Longer-term partnership

If the pilot performs and the product remains a good fit, recurring work or a performance component can be discussed.

Rights stay explicit

Paid media, Spark Ads/whitelisting, raw footage, translations, editing rights, exclusivity and extended usage are negotiated separately.

Editorial standard: no paid religious rulings, no claims of scholarly authority, no unverified religious or health claims, and transparent advertising disclosure.

German market. Direct conversation.

The public content remains German because the German-speaking audience is the market being offered. This page provides the English B2B context international teams need to evaluate the project.

Partnerships: kooperation@gohars-reise.de
General contact: kontakt@gohars-reise.de

TikTok All channels Media kit v8 (German)